Essays about: "High involvement products"

Showing result 1 - 5 of 66 essays containing the words High involvement products.

1. 1. Designing a reactive feedback feature for end-users in web-based media software

   University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

   Author : Jessica Dellmar; [2024]
   Keywords : User Feedback; End-user involvement; Usability; Design Thinking; User Experience;

   Abstract : Customer feedback is essential for improving a company's products or services and increasing customer satisfaction. Despite its value, user involvement faces many challenges, such as low user motivation and feedback with missing context information. READ MORE

3. 2. Exploring Enterprise Risk Management: A Case Study with a Global Manufacturer of High Technology Products with Operations in Sweden

   University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet; Lunds universitet/Riskhantering (CI)

   Author : Linus Hagberg; [2023]
   Keywords : Enterprise Risk Management; ERM; risk aggregation; risk consolidation; Technology and Engineering;

   Abstract : The purpose of this thesis is to investigate how Enterprise Risk Management (ERM), with an emphasis on risk aggregation, is conducted in practice. The thesis starts with a scoping study to review available literature on ERM. The findings from the scoping study show that literature focus on how ERM impacts certain financial variables, e.g. READ MORE

4. 3. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.

   University essay from Umeå universitet/Företagsekonomi

   Author : Marcus Rundlöf; Victoria Öberg; [2023]
   Keywords : Consumer behavour; Marketing;

   Abstract : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. READ MORE

5. 4. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Henrik Alexander Wendt; Hiva Farhadi; [2022]
   Keywords : E-commerce; Customer Experience In Online Shopping; Generation Z; Consumer Behavior Toward Online Shopping; High Involvement Products; New-Car Market;

   Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE

6. 5. Augmented Reality, the future of marketing? : A qualitative study investigating consumers’ perceptions of Augmented Reality Marketing within the context of High Involvement Products

   University essay from

   Author : Eveline Eskengren; Elin Hultin; [2022]
   Keywords : “Augmented Reality” AR ; “Augmented Reality Marketing” ARM ; High Involvement Products; Digital Marketing; Consumer Perceptions; High Involvement Product Purchases;

   Abstract : .... READ MORE