Essays about: "High-Involvement Product"

Showing result 1 - 5 of 28 essays containing the words High-Involvement Product.

  1. 1. Customer engagement within low involvement product categories - discovered

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Olivia Blomqvist; Joel Samuelsson; [2022]
    Keywords : Customer engagement; engagement; involvement product categories; involvement; consumer behavior; antecedents; marketing; brand community; brand equity.;

    Abstract : Customer engagement is a relatively new topic in research and due to its importance, it has recently received a lot of attention in both academia and practice. Although the attention, it still lacks knowledge regarding its components and driving factors. READ MORE

  3. 2. Augmented Reality, the future of marketing? : A qualitative study investigating consumers’ perceptions of Augmented Reality Marketing within the context of High Involvement Products

    University essay from

    Author : Eveline Eskengren; Elin Hultin; [2022]
    Keywords : “Augmented Reality” AR ; “Augmented Reality Marketing” ARM ; High Involvement Products; Digital Marketing; Consumer Perceptions; High Involvement Product Purchases;

    Abstract : .... READ MORE

  4. 3. An Extended Mental Accounting Model for Green Last Mile Delivery

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Hampus Filipsson; Victor Gustafsson; [2021]
    Keywords : Konsumentpreferenser; Grön transport; Mental Accounting;

    Abstract : Background. Several technologies are being developed to reduce emissions to make the transportsector greener. Extensive research has been conducted on the supply side of these technologies, but not as much on the demand side. Objectives. READ MORE

  5. 4. Showrooms: the future of online and offline retailers? - An explorative comparison of showrooms’ value contribution to the customer experience

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Pärsson; Beata Edlund; [2021]
    Keywords : Showrooms; Customer Experience; Online- and Offline Retailers; Polestar; IKEA; Availability; Personnel- and Technology; Physical Experience; Brand Awareness; Business and Economics;

    Abstract : Purpose: The purpose of this study is to investigate from a consumer perspective, showrooms’ value contribution to the customer experience, and if there are differences in contribution whether the company, opening a showroom, derives from online or offline formats. Methodology: Conducting the study philosophies of epistemology and ontology was regarded, where the social constructionism stance was employed. READ MORE

  6. 5. The effect of Influencer Marketing in a highly involved product : An experiment conducted in the golf industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Julia Halin; [2020]
    Keywords : Influencer marketing; source credibility; high involvement; purchase intention; sports industry.;

    Abstract : Purpose – The purpose of this research is to create an understanding of how influencer marketing could be used to increase the purchase intention in an area of a high involvement product in a niche market. Since this study is collected together with a Swedish golf company, the golf industry was evaluated. READ MORE