Essays about: "High-end designed tableware products"
Found 1 essay containing the words High-end designed tableware products.
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1. In-store driving forces behind the purchase decision-making process for high-end designed tableware products
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis intends to investigate what are the driving forces behind the shopper's decision-making process in high-end designed tableware products and what is the role of the in-store marketing in the process. The authors of the research have found that there is a lack of knowledge about the consumer’s buying behavior in that segment and therefore it was decided the empirical part of the research to be made in collaboration with Villeroy & Boch – international company presented in 125 different countries around the world offering high-end designed products. READ MORE