Essays about: "High-involvement"

Showing result 1 - 5 of 57 essays containing the word High-involvement.

1. 1. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping

   University essay from Göteborgs universitet/Graduate School

   Author : Hanna Bratic; Ellen Lindeblad; [2022-08-04]
   Keywords : Omnichannel retail; Teleoaffective structures; Emotions in shopping; Slow fashion shopping; Practice Theory;

   Abstract : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. READ MORE

3. 2. Customer engagement within low involvement product categories - discovered

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Olivia Blomqvist; Joel Samuelsson; [2022]
   Keywords : Customer engagement; engagement; involvement product categories; involvement; consumer behavior; antecedents; marketing; brand community; brand equity.;

   Abstract : Customer engagement is a relatively new topic in research and due to its importance, it has recently received a lot of attention in both academia and practice. Although the attention, it still lacks knowledge regarding its components and driving factors. READ MORE

4. 3. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Henrik Alexander Wendt; Hiva Farhadi; [2022]
   Keywords : E-commerce; Customer Experience In Online Shopping; Generation Z; Consumer Behavior Toward Online Shopping; High Involvement Products; New-Car Market;

   Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE

5. 4. Augmented Reality, the future of marketing? : A qualitative study investigating consumers’ perceptions of Augmented Reality Marketing within the context of High Involvement Products

   University essay from

   Author : Eveline Eskengren; Elin Hultin; [2022]
   Keywords : “Augmented Reality” AR ; “Augmented Reality Marketing” ARM ; High Involvement Products; Digital Marketing; Consumer Perceptions; High Involvement Product Purchases;

   Abstract : .... READ MORE

6. 5. To what extent do online reviews affect purchase intentions towards high involvement products? : A quantitative study exploring the differences between Generation Z and Millennial consumers.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Thi Mai Anh Vu; Simon Zeremichael; Sandra Wåhlberg; [2022]
   Keywords : Electronic Word of Mouth; Word of Mouth; Purchase Intentions; Consumer; Millennials; Generation Z; Online Reviews;

   Abstract : The aim of this degree project is to gain a deeper understanding of how online reviews affect consumers' purchase intentions when purchasing high-involvement products. Exploring the differences of effect between two separate generations of consumers, Generation Z and Millennials. READ MORE