Essays about: "Higher Education Marketing"

Showing result 1 - 5 of 37 essays containing the words Higher Education Marketing.

  1. 1. Product-Service Systems for Small and Medium-Sized Manufacturers: The Role of External Partnerships

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Pedro Scherma de Carvalho; [2023]
    Keywords : Product-Service System; Collaboration; Partnership; Barriers; Small and Medium-Sized Manufacturers;

    Abstract : The current patterns of consumption are threatening the availability of natural resources. These natural resources, such as raw materials and biomass, are critical for different economic activities. ProductService System (PSS) has received attention as a solution to drive resource efficiency by extending the life cycle of products. READ MORE

  3. 2. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.

    University essay from Umeå universitet/Företagsekonomi

    Author : Marcus Rundlöf; Victoria Öberg; [2023]
    Keywords : Consumer behavour; Marketing;

    Abstract : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. READ MORE

  4. 3. Att bryta barriärer : marknadsföringsstrategier för att bredda del-tagandet inom högre studier

    University essay from SLU/Dept. of Forest Economics

    Author : Albin Sternö; Nils Tegnér; [2023]
    Keywords : breddad rekrytering; marknadsföring; relationsmarknadsföring; relationship marketing; riktad rekrytering; SLU; strategisk kommunikation; studentambassador; studentambassadörer; Sveriges lantbruksuniversitet; Uppsala universitet;

    Abstract : Med ett allt mer heterogent samhälle till följd av globalisering och migration har det lagts ett större fokus på att universiteten ska jobba med att integrera och rekry-tera underrepresenterade grupper. Inom Sverige är det idag stora klyftor mellan vilka personer som väljer att studera vidare till högre utbildningar och individers förutsättningar samt bakgrund har en stor påverkan i detta vägval. READ MORE

  5. 4. Farm T(hr)o(ugh) School - The Role of place-based education in Short Food Supply Chains

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Pia Jahn; [2022]
    Keywords : short food supply chains; local food supply; place-based education; sustainability transitions; multi-level perspective; hybrid actors; social practice theory; Social Sciences;

    Abstract : Present master thesis investigates the role of 4 chosen place-based educational initiatives in Austria which are actively engaged in local short food supply chains (SFSCs). Those supply chains are defined by close geographical and social relations between supply chain actors and a limited number of intermediaries. READ MORE

  6. 5. Too Fast too Navigable : a study to research the effects of navigability for a customers purchase time

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Unn Zachrison; Anna Petersson; Axel Jönsson; David Carlsson; Fredrik Lindberg; Joel Nilsson; Jonatan Johansson; Oscar Söderlund; [2022]
    Keywords : ;

    Abstract : Among today’s seemingly endless amount of online stores and markets, differentiation is crucial. However, attracting and satisfying online shoppers requires websites to not only present originality in offers and products, but to also be efficient and easy to use. READ MORE