Essays about: "Hilal Ahmad"

Found 2 essays containing the words Hilal Ahmad.

  1. 1. Time is Tik(Tok)ing: An Insight on Contemporary Media Consumer Behavior - An exploratory study on user-generated content’s potential impact on contemporary media consumption

    University essay from Göteborgs universitet/Graduate School

    Author : Hilal Ahmad; Isak Rydén; [2023-07-03]
    Keywords : Media consumption; user-generated content; fast media; TikTok; addictive behavior; trends; media multitasking; social TV;

    Abstract : The drastic entrance and growth of TikTok during the last years have introduced new ways of consuming entertainment which has been adopted by individuals globally. Due to its novelty this type of media consumption is a rather understudies subject, which is why this study will explore new tendencies and behaviors occurring among consumers to provide inspiration for further research. READ MORE

  3. 2. Programmatic Advertising’s Effect on Consumer : Artificial Intelligence Technologies in Advertising and Marketing on Consumers Decision Making

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Hilal Ahmad; Sepehr Mokarram; [2021]
    Keywords : Consumer Decision Making; Programmatic Advertising; Tailored Advertisements;

    Abstract : Background:  With the ever-growing advancement of technology and the implementation of new groundbreaking technology in our day-to-day lives, a path of curiosity was opened that attracted attention. Just how much does the use of artificial intelligence (AI) affect consumer behavior and how much do consumers trust AI. READ MORE