Essays about: "Hilda Lundin"

Found 1 essay containing the words Hilda Lundin.

  1. 1. The Pitfalls of Communicating the Implementation of Environmental Regulations

    University essay from Linköpings universitet/Företagsekonomi

    Author : Sara Petersen; Hilda Lundin; [2020]
    Keywords : Communication; Corporate communication; Marketing; Advertising; Strategy; Green communication; Greenwashing; Transparency; Motive greenwashing; Environmental regulations; Consumer attitude; Experimental survey;

    Abstract : In the light of a market that showcases increased hesitation and skepticism over green marketing and environmental communication, is the necessity of a well executed corporate communication greater than ever. What can be seen on the market is corporations that are unintentionally using motive greenwashing as a tool for attracting and persuading consumers to favour the corporations image. READ MORE