Essays about: "Hilda Lundin"
Found 1 essay containing the words Hilda Lundin.
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1. The Pitfalls of Communicating the Implementation of Environmental Regulations
University essay from Linköpings universitet/FöretagsekonomiAbstract : In the light of a market that showcases increased hesitation and skepticism over green marketing and environmental communication, is the necessity of a well executed corporate communication greater than ever. What can be seen on the market is corporations that are unintentionally using motive greenwashing as a tool for attracting and persuading consumers to favour the corporations image. READ MORE
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