Essays about: "Hinz Chan"

Found 1 essay containing the words Hinz Chan.

  1. 1. A Logo is Worth a Thousand Words – A Study of Heritage Brands through Logo Redesign

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hinz Chan; Elsa Perpiñá Subiñas; [2019]
    Keywords : Heritage brands; brand attitudes; perceived brand authenticity; logo redesign; brand management; Business and Economics;

    Abstract : Thesis purpose: The combined research on the effects of logo redesign on heritage brands is underdeveloped. Therefore, we contribute with insights to this nascent subject and provide inspiration for others to continue. READ MORE