Essays about: "Hip Hop"

Showing result 1 - 5 of 33 essays containing the words Hip Hop.

1. 1. Hennessy to Henny: Brand Hijacking

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Moboluwarin Owoturo; Ida Xing Fredmark; Dimitra Papangeli; [2024]
   Keywords : Hennessy; brand heritage; luxury brand; brand positioning; luxury positioning; brand associations; hip hop; 2Pac; USA; cognac; LVMH; Business and Economics;

   Abstract : This master case study delves into Hennessy's strategic efforts to dissociate itself from associations with the US hip hop community during the 1990s to the early 2000s in order to reclaim control over their brand. Authored by three master's students, the case study teaching notes provides insights of how students can solve the case of Hennessy's branding challenges and learn from the the innovative strategies Hennessy employed to overcome them. READ MORE

3. 2. 'No house can be built without foundation' : A phenomenographic study around the making of Choreography in HipHop

   University essay from Stockholms konstnärliga högskola/Institutionen för danspedagogik

   Author : Jutta Sulkala; [2023]
   Keywords : Choreography; Freestyle; Hip-Hop; African diaspora; Pedagogy; Koreografi; Freestyle; Hip-Hop; Afrikansk diaspora; Pedagogik;

   Abstract : The aim of this study was to investigate perceptions of Hip-Hop choreography and Hip-Hop choreography’s relation to freestyle. In order to accomplish that purpose, three dance artists were interviewed and a phenomenographical approach was used. READ MORE

4. 3. An Intersectional Feminist WAP Pt. 2 : A Unique Case Study of the WAP Music Video by Cardi B and Meg Thee Stallion

   University essay from Linköpings universitet/Tema Genus

   Author : Nicola Garoutte; [2023]
   Keywords : sexuality; Hip-Hop feminism; HIp-Hop feminist theory; female gaze; intersectionality; intersectional feminism; visual analysis;

   Abstract : Cardi B and Meg Thee Stallion have no problem destroying the male gaze to empower women through the female gaze within the WAP music video. They both empower women by creating a whorehouse for women by women as Cardi B and Meg Thee Stallion both play the role as the entertainer and the entertained therefore forcing the viewer into a trance. READ MORE

5. 4. Governed to be cancelled : The qualitative aspects of cancel culture's governmentality, focusing on its impact beyond the individual perpetrator.

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Hasib Zolic; [2023]
   Keywords : Cancel culture; Governmentality; Parasocial relationship; Hip-hop; MCDA;

   Abstract : This thesis explores the phenomenon of cancel culture within the media and communication science field, aiming to contribute to the understanding of cancel culture beyond the focal point of the cancelled figure. Drawing upon the theoretical framework of Governmentality with discourse and language and utilizing Multimodal Discourse Analysis (MCDA) as a methodological tool, the study delves into the complexities of cancel culture and its implications. READ MORE

6. 5. From the Margins to the Center : Hip Hop and Rap as Infrastructure for the Black Americans in the 1980s and early 1990s

   University essay from Uppsala universitet/Hugo Valentin-centrum

   Author : Senta Terner; [2022]
   Keywords : Hip hop; Rap; Black Americans; Racism; Postcolonial Studies; Popular Culture;

   Abstract : This thesis examines whether hip hop, and rap in particular, was an infrastructure for the lower-class of Black Americans in the 1980s and early 1990s to transport their concerns, knowledge, and protest from the margins to the center. It first demonstrates what issues Black Americans from the ghetto have raised in terms of content in the first place. READ MORE