Essays about: "Hoa Mai Tran"
Found 1 essay containing the words Hoa Mai Tran.
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1. The Influence of Reviewers on Millennial Consumers
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: The digital world of today alters the way consumers search, communicate, and perceive information significantly. Specifically, the traditional word-of-mouth, which refers to the exchange of information between consumers about products and brand, has become digitalized. READ MORE
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