Essays about: "Hofstede’s cultural dimension"

Showing result 1 - 5 of 6 essays containing the words Hofstede’s cultural dimension.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. “If I was told about the Lucia tradition - I would have loved to join” : A qualitative study on how Swedish For Immigrants (SFI) students experience a sense of belonging through communication.

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Author : Petra Pethrosson; Sara Knowles; [2023]
    Keywords : Communication; integration; social integration; SFI; Hofstede; Cultural identity; language; belonging.; Kommunikation; integration; social integration; SFI; Hofstede; Kulturell identitet; språk; tillhörighet.;

    Abstract : This study aims to bring awareness about culture and social integration to investigate how newly arrived immigrants in a Swedish municipality experience their process of social inclusion, through communication whilst learning the Swedish language. The knowledge of a host country language helps an individual with cultural adaptation and integration. READ MORE

  4. 3. A study on the influence of cultural differences on the behavior of software engineers/managers between Chinese and Scandinavians.

    University essay from

    Author : Tianran Wang; Shengjie Wang; [2019]
    Keywords : Software engineering; Cultural Differences; Behavioral Differences; Scandinavians; Chinese;

    Abstract : Abstract Background: In the context of increasing globalization, more and more software engineers/managers work in foreign companies, and they are exposed to the culture of different countries. According to Hofstede's five cultural dimensions, culture can be divided into Individualism and Collectivism, Power Distance, Masculinity, Uncertainty avoidance, and Long-term orientation and short-term orientation. READ MORE

  5. 4. How National Values Influence Entrepreneurial Behaviour: A Case Study of India and Sweden

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Johan Bjurman Bergman; Hugo Malmén Brodd; [2014]
    Keywords : Entrepreneurship; Culture; National Values; India; Sweden;

    Abstract : Entrepreneurship as a key driver of economic development is a notion that has gained traction in past decades. In addition, female entrepreneurship has been shown to encourage societal development and reduce gender inequality. READ MORE

  6. 5. Budget processes and national culture - putting Hofstede to the test. An empirical case study of the Swedish and Russian sales divisions of a Swedish multinational company

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Bobo Delemark; Carl Axel Listherby; [2013]
    Keywords : budgeting; management control; national culture; Hofstede;

    Abstract : The aim of this study is to provide a greater understanding of how multinational companies (MNCs) adapt their budget processes across countries, and to what extent this can be explained by differences in national culture. This is investigated through a single case qualitative study, comprising 31 interviews, within the Swedish and Russian sales divisions of a Swedish MNC. READ MORE