Essays about: "Hofstede cultural dimensions"
Showing result 6 - 10 of 97 essays containing the words Hofstede cultural dimensions.
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6. Cross-Cultural communication in Ghana : Hofstede’s cultural dimensions impact Ghanaian’s purchase decision
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: The article describes how cross-cultural communication might impact purchase decisions in the fourth stage of the decision-making process. It also examines how cultural value influences the Ghanaian consumer. The results and conclusions aim to help MNEs comprehend Ghanaian culture. READ MORE
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7. The effect of the dimension of culture masculinity/ femininity in communication in multinational projects
University essay from Jönköping University/Internationella HandelshögskolanAbstract : As companies expand their operation worldwide, multinational communication in multi-cultural teams has become an important research topic, therefore, the purpose of this study promises to offer an understanding of how different degrees of the single dimension of culture MAS (Masculinity/Femininity) affects communication in a multinational and multicultural environment, using as a starting point and reference for this study an undis-closed Swedish multinational company with operations in over 70 countries.The cultural dimension of MAS used in the study was proposed by Geert Hofstede (1980) as part of his research on culture, and it is a key element that set the bases of this work. READ MORE
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8. Why We Buy an Electric VehicleExploring Different Perceptions of Sustainability And How it Affects the Consumer Behavior - A Research for Electric Vehicles Marketing in Sweden, Germany, United Emirates, and Saudi Arabia
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Research questions How do different cultural perceptions of sustainability affect the consumer behavior towards EVs? Purpose: To inductively explore some different perceptions of sustainability in comparison between Sweden, Germany, United Emirates, and Saudi Arabia, as well as to investigate how these perceptions influence consumer behavior towards the EV industry with Tesla leading the way. Method: This research was conducted with an exploratory qualitative approach. READ MORE
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9. Is Long-Term IPO Performance determined by Underpricing? : Analysis of the international IPO markets between 2009-2019
University essay from Umeå universitet/FöretagsekonomiAbstract : Chinese legislative boards are heightening regulations to reduce the presence of ‘junk stocks’, as many new offerings sport remarkably high first day returns, but at the same time mediocre long-term performance. The phenomenon where an IPO (Initial Public Offering) is offered at a lower price than its intrinsic value is prominent in finance and business literature. READ MORE
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10. The Impact of Distance Work on Culture Development During an Era of Digital Transformation
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Companies are going through a phase that is called “Industrie 4.0” where the aim is to adapt their organization and culture toward the industrial revolution that is going on. There are multiple cultural aspects to look at while going into this process. READ MORE
