Essays about: "Hofstede s cultural dimensions"

Showing result 21 - 25 of 76 essays containing the words Hofstede s cultural dimensions.

  1. 21. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Annika Reitz; [2018]
    Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

    Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

  3. 22. Turned Tables in The Global Economy : Chinese Outward Foreign Direct Investment and Cultural Risk Reduction in Sweden

    University essay from Södertörns högskola/Företagsekonomi

    Author : Carl-David Lundström; Ingrid Höllisch; [2017]
    Keywords : Outward foreign direct investment; FDI; internationalization; Uppsala model; network approach; born-global; bred-global; establishment; risk; risk reduction; Sweden; China; guanxi; guanxiwang; Hofstede; trade-facilitating organizations; investment-facilitating organizations; psychic distance; cultural distance;

    Abstract : Background: People’s Republic of China has attracted much FDI throughout the decades. According to the World Bank (2016), China has received approximately 20 per cent of the total FDI to developing countries the last ten years which has contributed to the country’s huge economic growth. READ MORE

  4. 23. Sustainable Chic : A cross-cultural study on Millennials' perception of sustainability and intended buying behaviour in the fast fashion industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Johansson; Vanessa Julianose; Lisa Winroth; [2017]
    Keywords : Cross-cultural; Fast fashion; Intended buying behaviour; Millennials; National culture; Perception of sustainability; Sustainability; Sustainable consumer behaviour;

    Abstract : Globalisation has led to a rising need for sustainable efforts, not least in the fast fashion industry which is associated with unsustainable procedures in order to meet consumers’ needs and desires. In the fast fashion industry, collections of ecological fabrics, fair working conditions as well as higher quality are examples of sustainable actions. READ MORE

  5. 24. The impact of national culture on the organizational culture: Multinational companies doing businesses in developing countries

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Md Mahbub Alam; [2017]
    Keywords : Multi-national Corporations MNCs ; National Culture; Organizational Culture; Uncertainty Avoidance; Individualism vs. Collectivism; Power Distance;

    Abstract : Abstract Title: The impact of national culture on the organizational culture: Multinational companies doing businesses in developing countries Level: Final assignment for Master Degree in Business Administration (MBA) Author: Md. Mahbub Alam Supervisor: Dr. Ehsanul Huda Chowdhury Examiner: Dr. READ MORE

  6. 25. CSR in Brazil : The impact of culture and values

    University essay from Stockholms universitet/Romanska och klassiska institutionen

    Author : Hanna-Kaisa Maaria Sainio; [2017]
    Keywords : CSR; Brazil; Hofstede’s cultural dimensions; GIFE Census; WVS;

    Abstract : CSR, Corporate Social Responsibility, is growingly being adopted in Brazilian companies and other organizations. The literature about the phenomenon suggests that in Brazil, like in many developing countries, the nature of CSR is strongly based on philanthropic culture for historical, political, and social reasons. READ MORE