Essays about: "Hofstede s framework"

Showing result 1 - 5 of 32 essays containing the words Hofstede s framework.

  1. 1. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Emil Granath; August Carlander; [2020]
    Keywords : Culture; Consumer behavior; Message content; Legislation and Betting;

    Abstract : Research questions: What role do culture and legislation have when it comes to the message content of betting companies? Do the culture and legislation influence the companies to use either emotional or rational marketing? Do culture and legislation influence the companies to use either hard or soft-sell in marketing? Purpose: The intention of writing this paper is to give the reader a full concept on the market of betting/gambling and get an explanation of how the changes in communication can differ in the Swedish, British and American markets depending on legislation barriers and cultural diversity. We strive to build a more comprehensive explanation of how these factors influence Svenska Spel, Bet365, and MGM to use either an emotional or rational marketing strategy and a hard- or softselling approach when they construct a favorable message content. READ MORE

  2. 2. The effects of cultural differences on business communication : A study in OnlineFactory.asia

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Fanny Odell; Victoria Näsberg; [2020]
    Keywords : cultural differences; culture; communication; business communication; Hofstede; Shannon-Weaver model; negotiation; globalization; language barriers.;

    Abstract : Cultural differences have always been the ground to barriers within communication. Due to globalization this is becoming an increasingly important aspect of how business communication is done.  Therefore, there is a need for organizations to have the skillset to deal with the cultural differences that a cross-cultural business environment entails. READ MORE

  3. 3. Cross-Cultural Comparative Study of Entrepreneurial Leadership Traits Among Brazil and China in Small Businesses

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Ana Clara Mueller Meirinho; Li Mengting; [2019]
    Keywords : Entrepreneurial leadership; Leader traits; Hofstede’s 6D Model; Small Business; Cross-Cultural leadership; Brazil; China;

    Abstract : Title: Cross-Cultural Comparative Study of Entrepreneurial Leadership Traits Among Brazil and China in Small Businesses Authors: Ana Clara Mueller Meirinho and Li Mengting Level: Master Thesis, 30 hp Keywords: Entrepreneurial leadership, Leader traits, Hofstede’s 6D Model, Small Business, Cross-Cultural leadership, Brazil, China. Background: Entrepreneurship is important among all the countries for the growth and prosperity of nations due to movement of economic activities that they generate. READ MORE

  4. 4. Cultural effect on the change management

    University essay from Högskolan i Jönköping/IHH, Informatik; Högskolan i Jönköping/IHH, Informatik

    Author : Oxana Ilyukhina; Anna Stathopoulou; [2019]
    Keywords : Change Management; National and Organizational Culture; Comparative Study;

    Abstract : AbstractChange is incorporated in our personal and professional lives and there is no argument about that. In today’s era of constant technological and economical evolution, businesses are forced to adapt to the new circumstances by leveraging efficiency, decreasing time of adaptability in order to gain competitive advantage and survive. READ MORE

  5. 5. Culture Matters : Analysis of Culture in Sweden and Finland and Its Influence on Innovation and Job Performance

    University essay from Karlstads universitet

    Author : Neshe Tuna; [2018]
    Keywords : culture; Hofstede; innovation; job performance; cultural dimensions; R D; kultur; Hofstede; innovation; job prestation; kulturella dimensioner; R D;

    Abstract : The present paper aimed to study the culture in Sweden and Finland, by analyzing two research centers of one multinational organization in each location. Hofstede’s cultural framework was used as a benchmark for the research. Further, the study investigated the significant impact that culture has on innovation and job performance. READ MORE