Essays about: "Hofstede s framework"

Showing result 16 - 20 of 37 essays containing the words Hofstede s framework.

1. 16. Attitudes towards the (UN)official sponsor : ‘Cultural factors' impact on consumers' attitudes towards ambush marketing

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Jens Fredriksson; Henrik Rosenborg; [2016]
   Keywords : Marketing Communication; Ambush Marketing; Consumers’ attitudes; Sponsorship; Cultural factors;

   Abstract : Ambush marketing has recently become a large problem for event owners and official sponsors. One of the main focuses, in the field of ambush marketing, has been about consumers' attitudes towards ambush marketing. However, the research field has a gap in what affects consumers’ attitudes. READ MORE

3. 17. Impact of National Culture Dimensions on Scrum Implementations

   University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

   Author : Chengqian Zhao; [2015]
   Keywords : Agile; Scrum Implementation; National Culture Dimension;

   Abstract : Context. Scrum is one of the most common used Agile method. It is based on empiricism. Scrum only provides a framework but the detailed implementations in practice are very different. READ MORE

4. 18. The Heatex-Model - Multi-Cultural Business Process Development

   University essay from Lunds universitet/Teknisk logistik

   Author : Sebastian Persson; [2015]
   Keywords : Process; Business process management; Process mapping; Culture; Culture dimensions; Hofstede; Case-study; make-to-order manufacturing; Technology and Engineering;

   Abstract : Purpose: The purpose of this study is to develop a model for business process improvement that integrates national culture aspects to achieve sustainable performance improvement. Research questions: * How can national culture aspects be combined into a business process management model? * What is the difference between mapping methods? * How do they relate to each other and their intended scope? Research procedure: This project takes place from September 2014 to March 2015. READ MORE

5. 19. Influence of National Culture on the Implementation of Knowledge Management System: Creation of model for the implementation of KM System

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Ruslan Khudobin; [2015]
   Keywords : Knowledge Management; System; Knowledge Creation; National Culture; Organizational Models; Individualism; Collectivism; Rich Picture; Change Model;

   Abstract : In the Master Thesis research is carried out into the influence of national culture on the implementation of knowledge management (KM) systems, as well as providing the actions which should be carried out for successful implementation. Research was conducted in the Ukraine and the Czech Republic. READ MORE

6. 20. Think global, act local! A cross-cultural study of five Nutella websites on adaptation

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Ilaria Gioia; Levke Blaas; [2014-07-01]
   Keywords : ;

   Abstract : The aim of the present research is to analyse commercial websites of the same global brand from a cultural perspective looking for the presence of cultural patterns which might reflect marketers’ awareness for the need of cross-cultural adaptation. Through a qualitative content analysis of main pages of in total five Nutella websites addressing Germany, Italy, Sweden, Canada and Australia, this paper targets to investigate how a global brand adapts to local cultures and more specifically which similarities/differences can be found on its websites and how these can be related to the culture of each country. READ MORE