Essays about: "Hofstede sweden"

Showing result 16 - 20 of 73 essays containing the words Hofstede sweden.

1. 16. Gay-themed advertising in a cultural context

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Fleur Querida Dassen; Sofi Hagander; Adrián Vázquez Anido; [2019]
   Keywords : Brand image; Brand feelings; Brand associations; Culture; Gay-themed advertising; Business and Economics;

   Abstract : Abstract Aim: The purpose of this research is to investigate cultural differences in the perception of brand image when portraying gay lifestyle in advertising in Sweden and Spain. Approach: This study is based on a qualitative approach. READ MORE

3. 17. How Does Culture Influence Experiences of Happiness and Well-being? : A Comparative Study of Chinese and Swedish Perceptions

   University essay from Högskolan i Jönköping/HLK, Globala studier

   Author : Monica Bartels; Eevi Salo; [2018]
   Keywords : capability approach; culture; globalization; happiness; Hofstede; subjective well-being; well-being;

   Abstract : The purpose of this study is to analyze if and how cultural values and expectations in society influence the experiences and perceptions of happiness and well-being. Applying a quantitative research methods approach, a survey based on previous research was conducted to compare and analyze experiences and perceptions between two contrasting cultures, China and Sweden, using Hofstede’s national culture dimensions as an analytical tool. READ MORE

4. 18. What affects your shopping? : The impacts of values on Swedish tomato consumption

   University essay from Högskolan i Jönköping/HLK, Globala studier

   Author : Johan Johannesson; Clara van den Bos; [2018]
   Keywords : Tomatoes; values; sustainable consumption; Hofstede; Trompenaars; consumers; Swedish; Sweden;

   Abstract : The purpose of this quantitative study was to examine what values influence Swedish consumers when purchasing tomatoes. Previous research show that there are many factors and attributes that consumers choose from. READ MORE

5. 19. Culture Matters : Analysis of Culture in Sweden and Finland and Its Influence on Innovation and Job Performance

   University essay from Karlstads universitet

   Author : Neshe Tuna; [2018]
   Keywords : culture; Hofstede; innovation; job performance; cultural dimensions; R D; kultur; Hofstede; innovation; job prestation; kulturella dimensioner; R D;

   Abstract : The present paper aimed to study the culture in Sweden and Finland, by analyzing two research centers of one multinational organization in each location. Hofstede’s cultural framework was used as a benchmark for the research. Further, the study investigated the significant impact that culture has on innovation and job performance. READ MORE

6. 20. The Cultural Impact on Information System Utilization : A comparative study between Sweden and Nicaragua

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Michelle Nilsson; [2018]
   Keywords : Culture; Information System Utilization; Sweden; Nicaragua;

   Abstract : Information system (IS) utilization and success are influenced by culture due to that the management is handled by individuals and their values that affect their behavior. Therefore, culture is an important aspect for implementation and evaluation of an information system and IS utilization. READ MORE