Essays about: "Hofstede sweden"

Showing result 21 - 25 of 73 essays containing the words Hofstede sweden.

1. 21. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Annika Reitz; [2018]
   Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

   Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

3. 22. The Role of National versus Organizational Culture in Multinational Organizations : A Comparative Case Study of Handelsbanken Sweden and Handelsbanken UK

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rosina Paijo; Victoria Vonheim; [2017]
   Keywords : National culture; Organizational culture; Cultural differences; Globalization; Handelsbanken;

   Abstract : One of globalization's immediate consequences is the increased popularity among firms to internationalize. When internationalizing, firms ought to bear in mind both the opportunities and challenges that come with it. READ MORE

4. 23. Turned Tables in The Global Economy : Chinese Outward Foreign Direct Investment and Cultural Risk Reduction in Sweden

   University essay from Södertörns högskola/Företagsekonomi

   Author : Carl-David Lundström; Ingrid Höllisch; [2017]
   Keywords : Outward foreign direct investment; FDI; internationalization; Uppsala model; network approach; born-global; bred-global; establishment; risk; risk reduction; Sweden; China; guanxi; guanxiwang; Hofstede; trade-facilitating organizations; investment-facilitating organizations; psychic distance; cultural distance;

   Abstract : Background: People’s Republic of China has attracted much FDI throughout the decades. According to the World Bank (2016), China has received approximately 20 per cent of the total FDI to developing countries the last ten years which has contributed to the country’s huge economic growth. READ MORE

5. 24. The influence of executive board national culture and board nationality diversity on corporate social performance in Western European non-financial firms

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : M.C. Huijsmans; [2017]
   Keywords : National culture; board culture; board diversity; nationality diversity; corporate social performance; upper echelon theory;

   Abstract : This paper examines the effect of executive board-level national culture and board nationality diversity on corporate social performance (CSP). The sample constitutes of 130 executive boards of non-financial firms from Germany, France, the Netherlands, Sweden, Switzerland and the UK over the time period 2010-2014. READ MORE

6. 25. Influence of National culture on internal communication process. A study on universities in Bangladesh & Sweden.

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Javed Ahmed; Abdullah Al Mamun Khan; [2017]
   Keywords : National culture; Internal communication; Power distance; Individualism; Cultural influence on communication; Hofstede’s cultural dimension;

   Abstract : Aim: The aim of this study was to investigate how national culture influence internal communication of university.   Methodology: A qualitative approach was chosen to conduct this research. Semi structured interview were taken. Interviews were taken by face to face, skype and phone call. READ MORE