Essays about: "Hofstede sweden"

Showing result 6 - 10 of 73 essays containing the words Hofstede sweden.

1. 6. Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Vladislav Galkin; Christopher Kewenter; [2021]
   Keywords : Fast fashion; Sustainable consumption; Collaborative consumption; Renting; Brand Equity; Business and Economics;

   Abstract : Abstract Keywords: Fast fashion, Sustainable consumption, Collaborative consumption, Renting, Brand Equity. Purpose of the thesis: This thesis aims to discover changes in Millennials' Brand perceptions towards renting in Fast fashion, having a cultural comparison perspective between Russia and Sweden. READ MORE

3. 7. E-commerce in Greece and Sweden: A cross-country investigation of consumer privacy attitudes and behaviours

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Maria Zoi Damanaki; Michaela Kanaan; [2021]
   Keywords : Online privacy concerns; Privacy e-commerce; Cross-country online behaviour; Power-responsibility equilibrium; Hofstede’s cultural dimensions;

   Abstract : Purpose: The purpose of this study is to contribute with a cross-country approach to the research about consumers’ online privacy concerns by investigating Greek and Swedish consumers’ privacy attitudes and behaviours in the digital marketplace. Theoretical framework: The study’s theoretical framework is based on the Power-Responsibility Equilibrium Theory (PRE) perspective and three of Hoftsede’s cultural dimensions; uncertainty avoidance, power distance, and individualism. READ MORE

4. 8. Negative Attitude Towards AI and Its Relationship with the Cultural Dimension of Power Distance

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Sumanth Pinnaka; [2020]
   Keywords : power distance; Negative attitude towards AI; Hofstede’s cultural dimensions;

   Abstract : Earlier studies have focused on the relationship between negative attitudes towards AI and collective culture of the country (country of origin). These differences may be because of sizeable differences in the power distance index (PDI) on the population level between different countries. READ MORE

5. 9. Cultural Differences towards Sexual Advertising : A comparative study between Swedish and South Korean students

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Sara Hemmingsson; Linnea Sjöberg; [2020]
   Keywords : Sexual advertising; Hofstede s framework; culture; shock advertising; level of sex appeal; perception; advertising strategy;

   Abstract : This study has investigated whether cultural differences affect how one perceives sexual advertising. The study has focused on Sweden and South Korea, which showed great differences in Hofstede's cultural framework. Sweden, according to Hofstede, is considered to be a feminine country and has low uncertainty avoidance. READ MORE

6. 10. Accommodative and Exploitative Management Styles: A Perspective from a Gender Equal Society

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jakob Selander; Enyu Wen; [2020]
   Keywords : Management styles; Accommodative; Exploitative; Dark Triad; Hofstede; Masculinity; Femininity; Management; Business; Vinacke; Managerial; Business and Economics; Social Sciences;

   Abstract : This thesis introduces two management styles labeled “exploitative” and “accommodative” with their fundamental definitions derived from Brenner & Vinacke studies in the 1970’s. Three hypotheses regarding gender, success and age, with the main variable being a gender neutral society, are created and researched through the creation of a questionnaire with the help of statements from the MACH IV, PCL-R, the HR-frame and Hofstede’s masculinity and femininity theories. READ MORE