Essays about: "Holistic Marketing Concept"

Showing result 1 - 5 of 16 essays containing the words Holistic Marketing Concept.

  1. 1. Love is all you need - Defining the concept of love brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
    Keywords : brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

    Abstract : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. READ MORE

  3. 2. Market for Reuse - Investigating reuse of acoustic ceilings from a market perspective

    University essay from Lunds universitet/Produktionsekonomi

    Author : Oscar Nilsson; Anton Gunnarsson; [2023]
    Keywords : Green Building Certifications; Circular Economy; Circular Logistics; Circular Marketing; Construction Product Regulation; Management; Reuse; Reverse Logistics; Technology and Engineering;

    Abstract : Context: Today, 96% of Sweden’s materials come from virgin resources and only 3.4% of resources used in Sweden are retained in the value chain. From a total of 266 million tonnes fed into the economy each year, 46.9% consist of construction materials. READ MORE

  4. 3. Universities and the Doughnut Strategy : Comparative analysis of university strategies and the integration of planetary and social boundaries and the general concept of sustainable development

    University essay from Linköpings universitet/Institutionen för tema

    Author : Juliane Kraskes; [2022]
    Keywords : Planetary Boundaries; Social Boundaries; Universities; Sustainable Development; Strategy;

    Abstract : The 21st-century climate crisis and human development are placing a burden on the planet and society and require strategic integration as well as education about sustainable development. Universities are educational institutions and have the potential to encourage and empower a climate-friendly individual and collective behaviours and educate about the importance of sustainable development pathways that are grounded in social and planetary long-term goals. READ MORE

  5. 4. Affecting the consumer by reflecting the consumer? : A qualitative study about how diversity and inclusion in sports commercials affect the consumer´s self-concept.

    University essay from Jönköping University

    Author : Ida Jacobsson; Olivia Friberg; [2021]
    Keywords : Diversity; Inclusion; Visual Communication; Sports Commercials; Semiotic analysis;

    Abstract : Background: Inclusion and diversity have been a frequently discussed subject within marketing for many years. In particular, marketing communication has to a large extent been criticized to not reflect the reality of society. READ MORE

  6. 5. One-Click Internationalisation through E-Commerce Marketplaces? A qualitative study of the key capabilities for SMEs

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Leonie Charlotte Seige; Laura Kristin Weers; [2020]
    Keywords : SMEs; digital platforms; e-commerce marketplace; internationalisation; capabilities; Business and Economics;

    Abstract : Purpose – While e-commerce marketplaces have changed the way SMEs operate across borders, literature connecting digital platforms with the internationalisation of firms is scarce. Although the Uppsala Model and the Born Global concept acknowledge the influence of digital technologies, they do not capture the phenomenon of e-commerce marketplaces as a new mode of entry. READ MORE