Essays about: "Holistic marketing of services"
Showing result 1 - 5 of 9 essays containing the words Holistic marketing of services.
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1. Marketers are Watching You : An exploration of AI in relation to marketing, existential threats, and opportunities
University essay from Jönköping UniversityAbstract : Background: As of today, it is apparent that with the ever-changing demands and needs of customers, companies are facing enormous pressure to deliver the right value, on time, in the right way, and proper manner. To realize the full potential of Artificial Intelligence (AI), a careful plan and method need to be established in the development and deployment when incorporating the technology with marketing. READ MORE
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2. Record labels' chance to drive the future! How record labels handle the changing landscape to create value in the relationship between record label and artist as well as artist and consumer
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The digital advancement has enabled a shift in the power dynamics of different players in the industry. For instance, the digital music services and platforms that help artists to release their music independently, hence artists don't need the record labels to release their music and connect with fans. READ MORE
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3. Customer Value Driven Service Innovation : Identifying service opportunities in the residential heating market based on customers´ value preferences
University essay from Linköpings universitet/Projekt, innovationer och entreprenörskapAbstract : In today´s industry there is an ongoing trend, where many companies are shifting focus from only delivering products to also offering services to their customers. Services can bring advantages, such as higher margins, competitive advantage, stabilized cash flow and strengthened customer relationships. READ MORE
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4. Likelihood of Using Online Personalization Services : An Explanatory Study
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. School of Business and Economics at Linnaeus University, Course Code 2FE21E, 2017. READ MORE
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5. Retail Experience Marketing : A study on customer perceptions of successful in-store experience marketing within retailing
University essay fromAbstract : It has been shown that in today’s society, businesses will need to consider not only selling products or services, but also experiences in order to fulfil customers’ increasing demand for more stimuli in purchase situations. Additionally, brick and mortar retailers will need to respond to the increased use of online sales channels through finding ways of attracting customers to their stores. READ MORE