Essays about: "Holland brand"

Found 4 essays containing the words Holland brand.

  1. 1. Tulips, cheese and bikes? : Constructing the Netherlands through nation branding on the website Holland.com

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Anne lot Gerritsen; [2019]
    Keywords : Nation branding; Holland brand; Holland.com; The Netherlands; Critical Discourse Analysis; National Identity; Ideology;

    Abstract : In the globalized world of today, more and more countries are constructing themselves as authentic and unique in order to attract potential tourists. Nation branding is being used as a tool to commodify the country. READ MORE

  3. 2. Pricing methods and strategies in the cruise line industry : A case study on Carnival Corporation's premium and luxury brands

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ruby Bengtsson; [2014]
    Keywords : ;

    Abstract : This research paper investigates the factors affecting pricing strategies and models within the cruise line industry. The kind of pricing models that can contribute to the development of pricing strategies and processes within the industry is also being investigated. READ MORE

  4. 3. Konkurrenssituationen för den skånska grönsaksproduktionen

    University essay from SLU/Dept. of People and Society

    Author : Jeanette Lund; Camilla Lundgren; [2007]
    Keywords : konkurrens; konkurrenskraft; grönsaksproduktion; grönsaker; Skåne; strategi; statistik; utveckling; framtid; tomat; gurka; isbergssallat; lök; blomkål;

    Abstract : The vegetable production in Sweden is concentrated to the very southern parts of the country. This is also were the major wholesalers are located. In recent years, there has been an extreme focus on price on the food market. As there are only a few big wholesalers and also very few food retail chains, these have a great impact on the producers. READ MORE

  5. 4. Syns vi - finns vi !? : marknadsföringsstrategier för Svenska FSC

    University essay from SLU/Dept. of Forest Products

    Author : Kristofer Ek; Anna Furness-Lindén; [2005]
    Keywords : FSC; marknadsföringsstrategier; kommunikation; mervärdesmärkning; miljömärkning;

    Abstract : A couple of hundred years ago half of the earth's surface was covered by forest. Today, only half remains and every year an area the size of Nepal is disappearing. Deforestation, together with the burning of fossil fuels, is also one of the reasons for the increasing greenhouse effect. READ MORE