Essays about: "Honda Motorcycle"

Found 1 essay containing the words Honda Motorcycle.

  1. 1. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
    Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

    Abstract :  AbstractDate May 29th, 2009Course Master Thesis EFO705, International MarketingTutor Daniel TolstoyAuthors Thi Bich Ngoc NguyenThi Xuan Thu NguyenTitleBrand Launching and Sustaining in a Developing CountryPurposeThe project is to investigate the Brand Launching and Sustaining in aThe Case Study of Honda on Vietnam Motorcycle Marketdeveloping country through the study on how Honda has successfullylaunched and sustained its Brand on the Motorcycle Market of Vietnam.ProblemsHonda's Brand Launching campaign and the company's strategies andinitiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE