Essays about: "Honga Ross"

Found 1 essay containing the words Honga Ross.

  1. 1. Ready to talk Kakao? The Role of Customer Engagement in Multi-Sided Platforms : On the Pioneering Example of KakaoTalk

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jan Christian Okel; Honga Ross; [2018]
    Keywords : customer engagement; multi-sided platforms; nomological network; antecedents; relationship commitment; user loyalty;

    Abstract : Background: In the advent of multi-sided platforms defying traditional business models, sustaining long-term scale and success of platforms remains a great challenge to date. At the same time, customer engagement prevails as a superior factor enhancing customer loyalty in the current relationship marketing theory. READ MORE