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Found 4 essays matching the above criteria.

  1. 1. When Brands Go Political: A PepsiCo Case

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zana Rama; Hongwei Han; Ellen Hessels; [2018]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 2. The value creation in brand public

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zana Rama; Hongwei Han; [2018]
    Keywords : Brand public; brand community; crowd; affectivity; connective action; social status game; micro-celebrity; Business and Economics;

    Abstract : Purpose: Brand public is a new theory developed as a brand communication on social media. The aim of this thesis is to reveal the value creation of brand public in contrast to the values created by brand community Methodology: We apply a postmodern perspective and our study is constructionistic, therefore we have selected the qualitative approach called netnography. READ MORE

  4. 3. Labor-market status and first-time parenthood: The experience of female minorities in the United States, 1979-2012

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Hongwei Han; [2016]
    Keywords : Business and Economics;

    Abstract : Background. The United States has been a diverse country since it is establishment. The effects of socioeconomic characteristics including immigration, age, employment status, educational attainment on total fertility rate have been discussed in the previous studies. Objective. READ MORE

  5. 4. The economic performance of Chinese immigrants in North America In 1990s

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Hongwei Han; [2015]
    Keywords : Chinese immigrants; immigration; the United States; Canada; Business and Economics;

    Abstract : The immigrants from China have generally taken over European immigrants to play important role in the North America since 1960s. Based on the human capital theory and neoclassical economic theory, this thesis examines the characteristics of Chinese immigrants who respectively arrived at the United States and Canada since 1990 (cohort 1990-1997 and cohort 1998- 2000). READ MORE