Essays about: "Hooman Sabzehzar"
Found 1 essay containing the words Hooman Sabzehzar.
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1. The role of brand equity in B2B : A comparative cross industrial analysis
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : Many companies have exploited the power of brand equity in B2C markets as a source of competitive advantage. The trend in B2B, however, seems to be slightly different where many decision makers still believe that branding is not relevant to their business as it is to B2C. READ MORE
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