Essays about: "Hotel Industry"

Showing result 1 - 5 of 82 essays containing the words Hotel Industry.

  1. 1. How do social media marketing activities influence customer equity and purchase intention : An empirical study of hotel industry based on Y-Generation.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Haggah Macharia; Ying Cheng; [2019]
    Keywords : Social media; Social media marketing activities; Customer equity drivers; Purchase intention; information richness.;

    Abstract : Purpose: The purpose of this study is to investigate the influence of social media marketing activities on customer equity and how that drive affects purchase intention in the context of the hotel industry with the perspective of Y-Generation. Design/methodology/approach: An explanatory, deductive, quantitative research approach and cross-sectional research design were utilized within this research, where self-completed questionnaires were distributed online with a number of 136 valid responses collected. READ MORE

  2. 2. Where are you? : A qualitative investigation of self-service technology in the hotel industry

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Sara Fredriksson; Anna Schmidt; [2019]
    Keywords : self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

    Abstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE

  3. 3. Revenue Management Applicability on Coworking Space : Operator Perspective

    University essay from KTH/Fastigheter och byggande; KTH/Fastigheter och byggande

    Author : Sofie Magne; Jacob Stenswed; [2019]
    Keywords : Revenue Management Model; RM-model; Coworking office; Coworking; office market; Key performance indicators; benchmarks; market segmentation; demand forecast; revenue optimization; Intäktsoptimeringsmodeller; RM-modell; Coworking verksamhet; Co-working kontorsmarknad; resultatindikationer; benchmark; marknadssegementering; efterfrågan prognos;

    Abstract : This thesis explores the potential use and implementation of a revenuemanagement model for coworking operators. With a critical realism philosophyand abductive approach, a quantitative study using primary data from a coworkingoperator has been conducted. READ MORE

  4. 4. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Tobias Pettersson; Daniel Tadesse; [2019]
    Keywords : Marketing Mix; Hotel Industry; Digitalization; Social Media Marketing; Customer Satisfaction.;

    Abstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE

  5. 5. Human Resource Management Strategies in Hospitality Industry : Employees’ competence, attitude, behavior and organizational operation (management perspective)

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Elham Gheliji; [2019]
    Keywords : Hotel industry; Human resource management and strategy; Human resource practices; Employees’ skills and competences; Employees’ satisfaction; Employees’ performance; Employees’ attitude and behavior;

    Abstract : The current study demonstrates human resource strategies in hospitality industry (Hotel segment) and its impact on employee competencies and skills. The human resource management enhances employee performance and their credibility to maximize overall firm goals in hotel segment. READ MORE