Essays about: "Hotel Service Industry"

Showing result 1 - 5 of 35 essays containing the words Hotel Service Industry.

  1. 1. An App for Measuring Guest Satisfaction During a Hotel Stay

    University essay from Lunds universitet/Ergonomi och aerosolteknologi

    Author : Stina Andreason; Ebba Lundvall; [2020]
    Keywords : User Experience; Rating Systems; Evaluation; Hotel Reviews; Guest Satisfaction; Technology and Engineering;

    Abstract : Denna studie berör gästnöjdhet och återkoppling vilka är viktiga aspekter när man arbetar med kunder. Speciellt inom hotellindustrin är detta viktigt då bra service handlar om att känna sin gäst. Hotellen vill veta alla bekymmer eller funderingar som gästen har medan de är kvar på hotellet för att kunna kompensera innan de lämnar. READ MORE

  2. 2. Managerial response to eWOM posted by consumers from different cultures : A case study of the hotel industry in northern Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Marcus Belfrage; Lovisa Palo; [2020]
    Keywords : eWOM; culture; individualistic; collectivistic; hotel; managers; consumers; response; comments; reviews; positive; negative;

    Abstract : Word of Mouth (WOM) is an ancient concept that has been around since the uprising of markets. However, due to the increased internet usage a new form of WOM has emerged called Electronic Word of Mouth (eWOM). The concept of eWOM takes form when consumers communicate with each other or a company online. READ MORE

  3. 3. The concept of a smart hotel and its impact on guests’ satisfaction, privacy and the perception of the service quality

    University essay from Södertörns högskola/Turismvetenskap

    Author : Mikolaj Domanski; [2020]
    Keywords : Smart hotel; Smart technology; Internet of Things; Information Communication Technology; Service quality; Guest satisfaction;

    Abstract : Smart technology has become very extensive and popular in many areas of our lives in the last few years. Their role is to make life and activities performed by the user easier, faster, better and more interesting. Smart technology has been used for years in areas such as education, industry and transport. READ MORE

  4. 4. Where are you? : A qualitative investigation of self-service technology in the hotel industry

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Sara Fredriksson; Anna Schmidt; [2019]
    Keywords : self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

    Abstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE

  5. 5. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Tobias Pettersson; Daniel Tadesse; [2019]
    Keywords : Marketing Mix; Hotel Industry; Digitalization; Social Media Marketing; Customer Satisfaction.;

    Abstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE