Essays about: "Hotel Service Industry"

Showing result 16 - 20 of 43 essays containing the words Hotel Service Industry.

  1. 16. Where are you? : A qualitative investigation of self-service technology in the hotel industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Sara Fredriksson; Anna Schmidt; [2019]
    Keywords : self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

    Abstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE

  3. 17. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Tobias Pettersson; Daniel Tadesse; [2019]
    Keywords : Marketing Mix; Hotel Industry; Digitalization; Social Media Marketing; Customer Satisfaction.;

    Abstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE

  4. 18. Human Resource Management Strategies in Hospitality Industry : Employees’ competence, attitude, behavior and organizational operation (management perspective)

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Elham Gheliji; [2019]
    Keywords : Hotel industry; Human resource management and strategy; Human resource practices; Employees’ skills and competences; Employees’ satisfaction; Employees’ performance; Employees’ attitude and behavior;

    Abstract : The current study demonstrates human resource strategies in hospitality industry (Hotel segment) and its impact on employee competencies and skills. The human resource management enhances employee performance and their credibility to maximize overall firm goals in hotel segment. READ MORE

  5. 19. Towards reducing food waste in a hotel breakfast buffet : A case study of Profil Hotels Calmar Stadshotell

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Janina Selin; [2018]
    Keywords : Tourism; breakfast buffets; Social Practice Theory; Food Waste; sustainable development;

    Abstract : Food waste is a major environmental issue. It takes electricity, water, and energy to produce food, to store it, to refrigerate it, to transport it and to prepare it. If for some reason the food is then not consumed, it goes to landfill, where it produces greenhouse gases. READ MORE

  6. 20. Do Pictures of Hotel Service Employees Sell? A Quantitative Study of The Presence of Service Employees in Hotels' Pictures

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Klara Lönnemark; Louise Renman; [2018]
    Keywords : Digitalization; Leisure traveling; Decision-making process; Human interaction; Service employee;

    Abstract : The hotel industry is facing a digital disruption with a change in consumer booking pattern and increased competition from companies such as Airbnb. More consumers use digital channels such as online travel agencies and travel aggregators, and can easily compare multiple hotels prior to booking. READ MORE