Essays about: "Hotel Trust"

Showing result 1 - 5 of 10 essays containing the words Hotel Trust.

  1. 1. The impact of trust in eWOM through dimensions of source credibility towards purchase intention of a hotel stay

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Hanna Lundin; [2021]
    Keywords : EWOM; Trust; Source Credibility; Hotel industry; Online reviews; Hotel Stay; Purchase intention;

    Abstract : The purpose of this study was to investigate how trust was built from three dimensions of source credibility in an electronic word of mouth space towards purchase intentions of a hotel stay. The chosen dimensions of Source Credibility that were investigated in the study was: Homophily, Expertise and Trustworthiness. READ MORE

  3. 2. Designing a digital key for hotel applications

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Niels Dikken; [2020]
    Keywords : Hotel applications; digital key; perceived safety; check-in check-out; user-journey;

    Abstract : Although hotels have already started to implement online check-ins and digital keys in their applications, there has not been much research on the design of these prominent features. This thesis focuses on designing a digital key that is both easy to use and perceived as safe. READ MORE

  4. 3. Trust Between Customers and Hotels: Through the Expression of Trust of Customers

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Yi-Ping Liu; [2020]
    Keywords : Trust; Customer Trust; Hotel Trust; Hotel Sector; Hospitality; Tourism; Service Industry; Tripadvisor; Netnography; Social Sciences;

    Abstract : The thesis aims to explore the customers' attitude and perception about trust between customers and hotels through the expression of trust of customers. Hotels nowadays interact and build relationships with customers frequently where there are many possible terms evoking expression of trust customers. READ MORE

  5. 4. Secure Self-Reconfiguring Services to Mitigate DoS Attacks

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Silvan Zeller; [2019]
    Keywords : Rule-Based IDS; Runtime Verification; Domain Attacks; Self-Reconfiguring Systems;

    Abstract : Protecting web services from cyber attacks is a complex problem requiring many layers of defense and mitigation strategies. Out of the diverse range of attacks, denial of service (DoS) attacks on the business logic – or the domain – are poorly studied and no widely accepted general-purpose software product to prevent these attacks exists today. READ MORE

  6. 5. We Would Love to Meet You! : A study about the impact of event marketing on customer-brand relationships

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Nikki Wanderoy Göransson; Maria E Kibtia; [2018]
    Keywords : Relationship marketing; event marketing; customers; brands; customer-brand relationships; events; emotional; affective; cognitive; Relationsmarknadsföring; eventmarknadsföring; kunder; varumärke; varumärke-kund relationer; event; affektiv; kognitiv;

    Abstract : Research questions: How can event marketing be studied as a part of relationship marketing?How can event marketing be used to strengthen customer-brand relationships? Purpose: The purpose of this thesis is to study event marketing as a part of relationship marketing, by analysing the elements of trust, commitment, brand involvement, brand emotions, brand attitudes and customer value. Method: This research was conducted using a quantitative research method, where the primary data was collected via an online-survey distributed to visitors at Chokladgästabudet at Waxholms Hotel and GastroNord, two food-related events. READ MORE