Essays about: "Hotel service marketing"

Showing result 1 - 5 of 14 essays containing the words Hotel service marketing.

1. 1. Where are you? : A qualitative investigation of self-service technology in the hotel industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Sara Fredriksson; Anna Schmidt; [2019]
   Keywords : self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

   Abstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE

3. 2. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Tobias Pettersson; Daniel Tadesse; [2019]
   Keywords : Marketing Mix; Hotel Industry; Digitalization; Social Media Marketing; Customer Satisfaction.;

   Abstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE

4. 3. Do Pictures of Hotel Service Employees Sell? A Quantitative Study of The Presence of Service Employees in Hotels' Pictures

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Klara Lönnemark; Louise Renman; [2018]
   Keywords : Digitalization; Leisure traveling; Decision-making process; Human interaction; Service employee;

   Abstract : The hotel industry is facing a digital disruption with a change in consumer booking pattern and increased competition from companies such as Airbnb. More consumers use digital channels such as online travel agencies and travel aggregators, and can easily compare multiple hotels prior to booking. READ MORE

5. 4. CSR's effect on brand image

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Elly Gudjonsdottir; Albina Jusubova; [2015]
   Keywords : CSR; corporate social responsibility; brand image; service industry; marketing;

   Abstract : The purpose of this study is to investigate CSR’s effect on brand image in order to increase the understanding of CSR as a marketing tool, within the service industry. The research questions of the study are “How does a service-based company’s involvement in CSR as a marketing strategy affect the brand image? And how do the different CSR dimensions affect the brand image?” This study has a positive and deductive approach with a cross sectional design. READ MORE

6. 5. Experiential marketing by attributes of experience design for hotel APPs : An empirical study from China

   University essay from

   Author : Zhe Huang; Linlin He; [2015]
   Keywords : Keywords: experiential marketing; experiential value; experience design; APP for hotel;

   Abstract : Purpose: The research purpose is to assist hotel marketers in figuring out how to design an APP for hotel on the basis of current experience design situation and some suggestions will be proposed. Specifically, how strategies of experience design influence customers’ experiential value and how much the attributes of experience design influence customers’ experiential value will be examined, revealing which attributes of experience design are more important in generating customers’ experiential value. READ MORE