Essays about: "Hotel success"

Showing result 1 - 5 of 12 essays containing the words Hotel success.

  1. 1. How digitalization and package deals can be measured and compared for hotels in the tourism sector : A comparative study of hotels in the counties of Halland and Kalmar

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Hugo Svensson; William Sundén; [2023]
    Keywords : Tourism; Digitalization; Measurement; Digital Marketing; Hotels; Package Deals;

    Abstract : Tourism plays a crucial role in driving economic growth and regional development for countries worldwide as well as spurring economic growth in counties within regions. This thesis delves into the unexplored potential of two Swedish counties, Halland and Kalmar, as tourist destinations. READ MORE

  3. 2. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

    University essay from Lunds universitet/Produktionsekonomi

    Author : Emelie Dellby Svensk; Kajsa Jernetz; [2023]
    Keywords : Social robots; Barriers to adoption; Hotel industry; Digitalization of the hotel industry; Behavioral Reasoning Theory; B2B and B2C commercialization; Technology and Engineering;

    Abstract : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. READ MORE

  4. 3. Study On The Interaction Between Green Marketing Mix Element And Consumer Purchase Intention Of The Hotel Industry In Sri Lanka.

    University essay from Umeå universitet/Företagsekonomi

    Author : Harshani Kalahevithana; Chamilka Wickramasinghe; [2023]
    Keywords : Hotels; Tourism Industry; Green Marketing Mix; Consumer purchase intention; Sustainability; Product; Price; Place; and Promotion;

    Abstract : The main purpose of this study is to evaluate the interaction between the green marketingmix elements and consumer’s purchase intention with reference to hotels in coastal beltin Sri Lanka. This study shows Green Product, Green Price, Green Distribution, andGreen Promotion influence consumer’s purchase intention. READ MORE

  5. 4. Operations Management: Its Impact on Business Growth in Hotels in Nigeria : A qualitative study on whether operations management has increasing or decreasing effects on business growth in Nigeria

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Author : COMFORT EGBEBU; [2022]
    Keywords : Operations Management; SMEs; business growth; cultural paradigm; financial prudence;

    Abstract : Inefficient operations management practices have proven to be the main cause of failure in the administration of any business empire. Operations managers are held in the apex of leadership in companies and by standards, the outcome of their management are expected to lead to the growth and success of the company. READ MORE

  6. 5. Which Door Leads to Product Success in the Hotel Market? An Investigation of the Product Launch and Market Segmentation of a New Product Development

    University essay from Lunds universitet/Produktionsekonomi

    Author : Fredrika Andreasson; [2020]
    Keywords : Product launch; User insight; Customer value; Decision-making process; Market segmentation; Technology and Engineering;

    Abstract : .... READ MORE