Essays about: "How can universities use e-marketing"

Found 1 essay containing the words How can universities use e-marketing.

  1. 1. How can universities use E-marketing to attract students?

    University essay from Sektionen för hälsa och samhälle

    Author : Dennis Svensson; Sahar Zia; [2012]
    Keywords : E-marketing; Relationship Marketing; Promotion Mix; Millennials;

    Abstract : The purpose of this study was to examine how various universities address E-marketing activities as a help for attracting more students. The key issue was to add knowledge by investigating and understanding E-marketing activities in combination with parts of Promotion Mix, and Relationship Marketing. READ MORE