Essays about: "How social media affects students"

Showing result 1 - 5 of 17 essays containing the words How social media affects students.

  1. 1. Medietekniksstudenters koncentrationsförmåga vid användning av flera medier samtidigt

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Selma Özdere; Dante Sangregorio; [2023]
    Keywords : Media multitasking; MMT; koncentrationsförmåga; fokus;

    Abstract : The aim of this paper is to investigate how media-multitasking (MMT) affects cognitive abilities, particularly concentration. MMT is becoming increasingly popular, especially among those aged 16-25, and concerns have been raised about its impact on attention spans, particularly with the widespread use of the social media app TikTok. READ MORE

  3. 2. How has social media affected future economists? : How has social media affected Swedish high school economic students' perception of their attention spans?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Francis Phan; [2023]
    Keywords : Social Media; Attention Span; Students; Mental Health; Distraction; High School; Perception;

    Abstract : This thesis explores how social media affects high school students' perception of their attention spans. This study examines how social media influences high school students' attention spans, both positively and negatively. READ MORE

  4. 3. The Impact of Social Media Marketing on Customer Loyalty

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Matthew Rhodes; Julian Maracic; Tobias Axberg; [2022]
    Keywords : Customer Loyalty; Social Media Marketing Activities; SMMA; Entertainment; Interaction; Trendiness; Customization.;

    Abstract : Background: To date, there have been several studies conducted on how social media marketing affects customer loyalty. However, they have been narrowed down to specific areas, such as luxury fashion, the airplane industry, and so on. Therefore, there is a literature gap on how social media marketing affects customer loyalty in general. READ MORE

  5. 4. Scrolling on a Shopping Journey : A study of relationships between motivations to use social media, the customer journey and purchase intention

    University essay from Umeå universitet/Företagsekonomi

    Author : Linn Gaddefors; Frida Tollqvist; [2021]
    Keywords : Social media; Uses Gratifications; Customer journey; Purchase intention;

    Abstract : We are currently in the middle of the digital marketing era where technological developments have made it possible for customers and businesses to communicate around the clock. Social media is a tool that makes it possible for companies and brands to create and maintain relationships. READ MORE

  6. 5. The power of Digital marketing - Influencers impact on purchase intention : A qualitative study among students at LTU

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : David Hannu; Markus Johannisson; [2020]
    Keywords : Influencer marketing; Attitudes; Subjective norms; Purchase intention;

    Abstract : The online revolution has developed digital marketing, and how businesses connect with new consumers. The commercial usage of the World Wide Web has created opportunities for businesses to market their product through new digital platforms and marketing strategies. READ MORE