Essays about: "How to change the image perception marketing"

Showing result 1 - 5 of 7 essays containing the words How to change the image perception marketing.

1. 1. Are you fitting in? A study on the effects of fitness influencers on male body image

   University essay from Jönköping University/IHH, Marketing and Logistics

   Author : Anne Heinicke; Zoe Vagic; [2023]
   Keywords : body image; fitness influencer; body dissatisfaction; social comparison theory;

   Abstract : Background: The ideals of beauty standards had been under constant change throughout history, and quite often would remain out of reach to the determent of many. The application of an idealized image of oneself remains a powerful tool when it comes to persuasion in social media and marketing. READ MORE

3. 2. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Amber Javed; [2022]
   Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

   Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

4. 3. An Exploration of Satirical Internet Memes Effect on Brand Image

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Klara Gradin; Christopher Kontio; Melker Pripp; [2020]
   Keywords : Marketing; memes; brand image;

   Abstract : The owner(s) of a brand decide the attributes of the brand, such as name, color, shape, logotype and values. They have the power and control on what they are communicating to the consumers.  However, consumers can freely interpret any information that is being communicated towards them and shape their own perception of the brand. READ MORE

5. 4. What do consumers say? : Exploring Consumers' Opinion on Femvertising in Fashion

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Anjali Acharya; Lycke Ristimäki; [2019]
   Keywords : femvertising; consumer opinion; fashion advertising; social effects; feminism; gender role;

   Abstract : Fashion advertising has long been repudiated for fostering narrow and stereotypical imagery of women. Today consumers demand advertisements to be inclusive and real in their portrayals. READ MORE

6. 5. The Country of Ownership Paradox

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nora Varga; Fengge Zhao; [2016]
   Keywords : Premium Brand; Country of Brand; Country of Ownership; Country of Origin; Automobiles; Developing Countries; Brand Image; Consumer Perception; Business and Economics;

   Abstract : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. READ MORE