Advanced search

Showing result 1 - 5 of 24 essays matching the above criteria.

  1. 1. Internationalization of Digital Firms from Emerging Markets - Multiple Case Study Based on Chinese Digital Firms

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jianfeng Yang; Manying He; [2023]
    Keywords : Digitalization; Digital Firms; Emerging Market; Internationalization;

    Abstract : Digitalization has reshaped the internationalization process of most firms, especially giving a new way for digital firms. Most of the previous research was based on the internationalization of developed countries, and the perspectives of emerging markets were relatively limited, and digital firms were also no exception. READ MORE

  3. 2. The Dark Souls of Internationalization : Video Game Developers Enter the Chinese Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Michael Wagner; [2020]
    Keywords : Video Games; Internationalization; China; Institutional Environment; Localization; Piracy;

    Abstract : This thesis analyzes how the institutional environment of the Chinese market affects market entry by foreign PC video game developers. The thesis utilizes a qualitative, multiple case study of five independent PC video game developers from around the world. READ MORE

  4. 3. Wine and dine, or a fine? : A multiple case study on how Swedish companies build and manage B2B guanxi in China

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Beatrice Poljakovic; Malin Pripp; [2017]
    Keywords : Guanxi; business-to-business guanxi; building stages; management strategies; risks and benefits; China; Swedish companies;

    Abstract : Since Sweden’s home market is relatively small, companies are forced to engage in international business. Researchers have stressed that companies with a small home market should find new markets to gain benefits which companies with large home markets possess. READ MORE

  5. 4. The Importance of Relationships to become a Business Network Insider. Foreign micro-enterprises entering Shanghai

    University essay from Göteborgs universitet/Graduate School

    Author : Helena Bengtsson; Rebecca Skogsén; [2015-07-10]
    Keywords : Internationalization; Uppsala model; business network insider; business network position; relationships; social bonding; micro-enterprise; guanxi;

    Abstract : Abstract In a world that is shrinking with distant markets becoming more accessible and at a lower cost, this enables even smaller businesses such as micro-enterprises the opportunity to invest and establish abroad. In recent years there has been a rise in interest of business networking as a major part of the internationalization process regarding how a new business is to establish itself as a newcomer in a foreign market. READ MORE

  6. 5. How to respond to low cost competition – A case study

    University essay from Lunds universitet/Produktionsekonomi

    Author : Erik Andreason; Gustav Wind; [2015]
    Keywords : Low cost competition; low cost strategies; low cost threat; business strategy; pricing; response to low cost; Technology and Engineering;

    Abstract : Background Today many large corporations worldwide are facing new competitors that develop good enough products to a low price. This is a well-known problem for large companies and is not an industry specific problem. READ MORE