Essays about: "Hsien-Yu Chung"

Found 1 essay containing the words Hsien-Yu Chung.

  1. 1. Taiwan’s Public Diplomacy and Mega-event : An Analysis of Foreign News Reports of the World Games 2009 Kaohsiung

    University essay from Centrum för studier av politik, kommunikation och medier (CPKM)

    Author : Hsien-Yu Chung; [2011]
    Keywords : Kaohsiung; Mega-event; Mega Sport Event; Olympic Type Event; Public Diplomacy; Soft Power; Taiwan Image; The World Games;

    Abstract : This thesis, as a case study, focuses on the perspective of foreign news reports on Taiwan’s first time hosting an international multi-sport event, the World Games 2009 in its biggest port city Kaohsiung. The World Games 2009 Kaohsiung, the significant Olympic type mega-event as to Taiwan, is applied as the approach to public diplomacy and soft power for the purpose of expanding Taiwan’s international space. READ MORE