Essays about: "Hugo Guyader"

Found 2 essays containing the words Hugo Guyader.

  1. 1. Knowledge integration under uncertainty : A sensemaking perspective on experts' verbal communication

    University essay from Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Author : Hugo Guyader; Mario Kienzler; [2013]
    Keywords : Knowledge integration; uncertainty; sensemaking; verbal communication; new product development;

    Abstract : AbstractTitle Knowledge integration under uncertainty:A sensemaking perspective on experts’ verbal communicationAuthors Hugo Guyader and Mario KienzlerSupervisors Marie Bengtsson and Christian BerggrenBackground Uncertain situations are characterized by a lack of comprehension,due to a lack of knowledge. It is not possible to know beforehand,what the consequences of an action will be. READ MORE

  2. 2. Expanding a market abroad : A French company in Scandinavia

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Hugo Guyader; Zheng Dong; Thomas Croizat-Viallet; [2011]
    Keywords : SME; entry mode; export;

    Abstract : Purpose - The aim of this paper is to increase the understanding of foreign market entry among SMEs. The model of a French established company entering the Scandinavian market supports this research. READ MORE