Essays about: "Hugo Hehn"

Found 1 essay containing the words Hugo Hehn.

  1. 1. Investigating the Impact of System Trust on Communication Behaviors

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Andreas Bränström; Hugo Hehn; [2014]
    Keywords : System trust; Interpersonal trust; Communication behaviors; Media richness theory; State regulation;

    Abstract : The study asks whether state regulation functions as a source of system trust on some service markets, and explores whether this indirectly affects communication behaviors by lessening the dependence on interpersonal trust to maintain business-to-business relationships. This is investigated by using a method triangulation combining a qualitative and quantitative approach. READ MORE