Essays about: "Hugo Nyberg"

Found 2 essays containing the words Hugo Nyberg.

1. 1. Is dynamic pricing the right way to go? : A quantitative study of dynamic pricing and its effect on brand trust and consumer perceived ethicality

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Hugo Nyberg; Herman Kempe; [2018]
   Keywords : ;

   Abstract : Purpose: The purpose of this thesis isto extend the understanding of Consumer Perceived Ethicality by examining the relationship between dynamic pricing, brand trust and CPE. Research questions: What relationship does dynamic pricing have with CPE? What effect does brand trust have in the relationship between dynamic pricing and CPE? Methodology: A explanatory research design with a quantitative approach was conducted. READ MORE

3. 2. Brand Image and Social Media - an ever trending story? : A Qualitative study on Social Media and Brand Image of a Brand of Low Involvement Products

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Karolina Nilsson; Herman Kempe; Hugo Nyberg; [2017]
   Keywords : Brand Image; Types of brand associations; Favorability of brand associations; Strength of brand associations; Uniqueness of brand associations; Low involvement product; Firm generated content; Social media;

   Abstract : A firm’s brand image has to stand the test of time and be durable through different trends and changes, which emphasize the importance of following developments in the marketplace such as the emerging relevance of firm generated content on social media. With attitudes towards a product being lower in relation to the involvement regarding a product, the importance of establishing brand image for low-involvement product brands increases. READ MORE