Essays about: "Hui-Chen-Ivy Ng"

Found 1 essay containing the words Hui-Chen-Ivy Ng.

  1. 1. Credit Card Reward Program in Singapore : The Consumers' Choice

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Hui-Chen-Ivy Ng; [2009]
    Keywords : Credit Card; Reward Program; Singapore ;

    Abstract : The credit card market in Singapore is a concentrated one with local players and their foreign counterparts all vying for a share of the local market. Card issuers are constantly looking for new alternatives to attract new customers and entice existing ones to use their cards. At the same time, consumers are demanding more value from their cards. READ MORE