Essays about: "Human Brand Publics"

Found 1 essay containing the words Human Brand Publics.

  1. 1. What do Consumers Value about Influencer Launched Brands: the Proposition of Human Brand Publics

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Francesco Carlino; Michael Taylor; [2022]
    Keywords : Influencers; Influencer Marketing; Influencer Launched Brands; Human Brands; Brand Publics; Human Brand Publics; Business and Economics;

    Abstract : This study explored what consumers value about Influencer Launched Brands, utilising the novel concept of Human Brand Publics as a theoretical foundation to analyse this phenomenon. Simultaneously, this research aimed to develop the novel theoretical contribution of Human Brand Publics. READ MORE