Essays about: "Husqvarna Motorcycles"

Found 2 essays containing the words Husqvarna Motorcycles.

1. 1. Brand Heritage : Helping Strengthen the Brand Identity of Husqvarna Motorcycles

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Victor Gårdh; [2009]
   Keywords : brand heritage; brand community; retro brands; brand identity; brand image; Husqvarna Motorcycles; BMW Motorcycles; Morgan Motor Company; Triumph Motor-cycles;

   Abstract : Abstract: Purpose: The purpose of this thesis is to learn how brand heritage and retro brands can help HQM strengthen their brand identity. Background: Companies with a long history have a strategic choice to make re-garding the use of their heritage in marketing communications. READ MORE

3. 2. Building brand equity at Huskvarna Motorcycles

   University essay from IHH, Företagsekonomi

   Author : Yulia Storozheva; Stephen Young; [2009]
   Keywords : brand equity; brand identity; leveraging the brand; brand meaning; brand responses; brand relationship; brand culture; Husqvarna Motorcycles;

   Abstract : Purpose The purpose of the thesis is to analyze the current challenges facedby Husqvarna Motorcycles in their brand building process, and todescribe ways in which applying the brand equity principles will enablean increase of the value of their brand. Background In the complex world of organizations and companies where thecompetitive position plays an important role in successful achievementsof the company, managers seek after building a sustainablecompetitive advantage. READ MORE