Essays about: "Hyunah Kim"

Found 2 essays containing the words Hyunah Kim.

  1. 1. Branding Helsingborg City for Domestic and International Students

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Hyunah Kim; [2019]
    Keywords : city branding; destination image; key attributes of the place image formation; student segment; students perceptions and experiences; service management; Social Sciences; Business and Economics;

    Abstract : The student group is an emerging target with high potential for both the service industry and municipalities. However, previous studies scrutinizing this segment have been limited despite its significance. READ MORE

  3. 2. Branding Helsingborg City for Domestic and International Students

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Hyunah Kim; [2019]
    Keywords : city branding; destination image; key attributes of the place image formation; student segment; students perceptions and experiences; service management; Business and Economics; Social Sciences;

    Abstract : The student group is an emerging target with high potential for both the service industry and municipalities. However, previous studies scrutinizing this segment have been limited despite its significance. READ MORE