Essays about: "Hyundai"

Showing result 1 - 5 of 6 essays containing the word Hyundai.

  1. 1. Peking to Paris : The Evolution of Rally Motorsport

    University essay from

    Author : Markus Anderer; [2019]
    Keywords : Future; mobility; rally; race; autonomous; technology; Artificial Intelligence; styling; Hyundai; exterior; design;

    Abstract : In this modern age, interest in cars is waning and motorsport faces its biggest threat yet. Television numbers are down and its fan base is aging, leading us to wonder: Is there a way to bring back the excitement about motorsport and cars in general? Throughout history, numerous innovations have trickled down from the race track to production cars, thus there is a need to keep this culture alive. READ MORE

  2. 2. Cars and Environmental Values : A Rhetoric and Semiotics Analysis of How Environmental CSR values are communicated on webpages at General Motors, Hyundai and Volkswagen

    University essay from

    Author : Henric Lindholm; [2017]
    Keywords : Car industry; CSR; competitiveness; corporate identity; environment; marketing communication; webpage.;

    Abstract : This study is performed by conducting a rhetoric and semiotics analysis on the ‘About Us’-section of the webpages of General Motors, Hyundai and Volkswagen with the aim of finding how the companies used environmental values in their marketing communication. The interest in the topic is a consequence of the challenge that the car industry is facing, to increase their environmental activities in order to please the public as well as the costumers. READ MORE

  3. 3. Politics first? Do changes in bilateral political relations affect imports from South Korea to Japan?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Anna Bertelsen; Jasmine Eriksson; [2013-07-16]
    Keywords : ;

    Abstract : Have Japan’s imports of South Korean products changed in response to changes in the levels of political tension between the two countries, and have this affected the success of attempts made by South Korean firms to enter the Japanese market? The absence of transnational South Korean firms such as Hyundai, Kia and LG on the Japanese market, a geographically and psychically proximate market to the South Korean market, suggests that factors other than those put forth by established international trade models such as the Gravity model and market entry models such as the Uppsala model have affected South Korean imports to Japan. Pollins (1989) argues that firms take bilateral political tension between countries into account when managing risk, and that governments and consumers are likely to react negatively to heightened political tension, including boycotts and decreased demand for goods from the other country. READ MORE

  4. 4. Order Processing for SME’s using Enterprise Application Integration

    University essay from Högskolan i Jönköping/JTH, Data- och elektroteknik; Högskolan i Jönköping/JTH, Data- och elektroteknik

    Author : Shreesha Selvaraj; Muhammad Bilal; [2012]
    Keywords : EAI; EDA; Integration; Order Processing; ERP; SME’s; Architecture; Intra Organization.;

    Abstract : Due to the rapid changing environment many organizations are striving to achieve agility and flexibility in internal and external environments. In order for an enterprise to be able to respond to this changing environment, it must integrate the business functions into a distinct system that is capable of exploiting information technology competently. READ MORE

  5. 5. Government policy and competitive advantages: A study of the Indian automotive industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Robert Blizniuk; Stefan Hugosson; [2012]
    Keywords : India; Automotive industry; Government Policy; Deregulation; Competitive Advantage;

    Abstract : This study aims to determine the pertinence of industrial organization and the resource-based view relative to regulatory changes in India, and the impact of these changes on passenger car producers' strategies. The predictions of the former theorem are valid for gaining an understanding of the impact of policy changes on the market, while the latter theory provides a more detailed understanding of how firms benefit from different resources and capabilities under varying regulatory circumstances. READ MORE