Essays about: "IAT"

Showing result 1 - 5 of 9 essays containing the word IAT.

  1. 1. EXPLICIT AND IMPLICIT ATTITUDES AMONG STUDENTS TOWARDS WOMEN AND MEN IN MALE- AND FEMALE-DOMINATED FIELDS OF WORK AND STUDY

    University essay from Umeå universitet/Institutionen för psykologi

    Author : Fay van Tussenbroek; [2023]
    Keywords : implicit attitudes; explicit attitudes; gender stereotypes; STEM; HEED;

    Abstract : Abstract Gender inequality is considered an issue in many countries and gender roles could play an important role in this. Specifically, gender stereotypes suggest that STEM (i.e., science, technology, engineering, and mathematics) is more seen as “male” and HEED (i. READ MORE

  3. 2. Future Recruiters’ Attitudes Toward Gender Dysphoric Individuals

    University essay from Stockholms universitet/Psykologiska institutionen

    Author : Nora Helmy; Maria Tomljanovic; [2015]
    Keywords : Gender Dysphoria; Recruitment; Discrimination; IAT; CV-review;

    Abstract : Gender dysphoric individuals are a growing number in society and like other minority groups they are at risk of falling victim to discrimination. In an attempt to understand how attitudes affect discriminatory behaviour in a recruitment situation, future recruiters’ implicit and explicit attitudes toward gender dysphoric individuals were measured in relation to a résumé choice task. READ MORE

  4. 3. Pay For It and Love It More: A comparative study in marketing psychology between the two campaign methods Pay What You Want and Free

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Erica Jostrup; Emina Salic; [2015]
    Keywords : Cognitive Dissonance; Self-image; Homo Economicus; Free; Pay What You Want; Attitude; Marketing Psychology; Campaign method; SC-IAT; Social Sciences;

    Abstract : This thesis examines whether the marketing procedure Pay What You Want (PWYW) has a stronger positive influence on a consumer’s attitude towards a product in relation to free product trials (FREE). This was studied on students of Lund University with the tool SC-IAT. READ MORE

  5. 4. “Get Away From Me!”: Implicit and Explicit Transphobia in Swedish-speaking Men

    University essay from Lunds universitet/Institutionen för psykologi

    Author : George Juge; [2014]
    Keywords : attitudes; prejudice; transphobia; implicit; gender; masculinity; Social Sciences;

    Abstract : This study aimed to measure implicit and explicit prejudice towards transpeople among Swedish-speaking men. A new picture IAT (Implicit Association Test) was created in a pilot study to measure implicit attitudes towards gender transgressing males. In the main study, 66 male participants were divided into control and experimental groups. READ MORE

  6. 5. Intentional Forgetting of Stereotypes

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Helena Lundström; [2013]
    Keywords : Stereotypes; Directed forgetting; in-group; out-group; working memory capacity; IAT; Social Sciences;

    Abstract : This study investigates the possibility of intentional forgetting of congruent and incongruent stereotypes belonging to either the in-group or an out-group. Previous research has shown that we perceive people differently depending on whether they belong to our in-group or an out-group. READ MORE