Essays about: "ICA research"

Showing result 1 - 5 of 83 essays containing the words ICA research.

  1. 1. Different locations, same destination : Creating a sense of belonging in hybrid work environments.

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : sasa Nikolic; [2023]
    Keywords : Hybrid work model; social; professional; and environmental belonging; design; well-being;

    Abstract : Covid-19 made working from home more accessible, and even after the pandemic is over, numerous organizations in Sweden have made the choice to continue work from home through so-called hybrid work models. This study is done in a co-creation with a large Swedish retail company, ICA that uses the hybrid model. READ MORE

  3. 2. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Oskar Nordström; [2023]
    Keywords : Public Relations; Corporate Communication; Digital Marketing Communication; Customer Loyalty; Inflation; Grocery Retail Operator; Grocery Retail Industry; Social Sciences;

    Abstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE

  4. 3. Crises and Compensation: Exploring the Influence of External Crises on Employee Benefits Practices

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Tara Dittrich; Astrid Ståhle; [2023]
    Keywords : Employee Benefits; Decision-Making; Sense-Making; Food Retail Industry; Covid-19;

    Abstract : During the last years, the food retail industry in Sweden has been exposed to two crises; Covid-19 followed by rapid inflation. Except for organizational difficulties, these crises caused anxiety, lower well-being and decreased living standard among employees. READ MORE

  5. 4. The Connection between a Multitier Private Label Portfolio and Retailer Brand Image: Investigating Consumer Perceptions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Helena Abrahamsson; Sarah Keppler; [2023]
    Keywords : private label; multitier private label portfolio; retailer brand image; consumer perceptions; Business and Economics;

    Abstract : Thesis Purpose: This thesis aims to understand how a multitier private label portfolio is linked to the retailer brand image from a consumer perspective by using a case study of the Swedish grocery retailer ICA. Furthermore, we aim to comprehend the connection of the contained private labels in a multitier private label to the retailer brand image. READ MORE

  6. 5. How can gamification increase the effectiveness of customer retention? : A case study of ICA’s loyalty application

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Viktor Carlsson; Felix Olofsson; [2023]
    Keywords : Engagement; Gamification; Loyalty; Retention; Octalysis;

    Abstract : This research investigated how the effectiveness of gamification can increase customer retention. Obtaining and maintaining customer retention is a critical challenge for all customer-dependent markets within any industry. READ MORE