Essays about: "IKEA CUSTOMER LOYALTY"

Found 5 essays containing the words IKEA CUSTOMER LOYALTY.

  1. 1. Service-Dominant Orientation 2.0: Consideration of Sustainability Concerns

    University essay from Karlstads universitet

    Author : Aierke Yermentayeva; Luke Carey; [2017]
    Keywords : Service-dominant logic; Service-dominant orientation; Value co-creation; Sustainability; Value co-creation capabilities; Trust; Affective Commitment; Perceived Value; Repurchase Intention.;

    Abstract : Abstract Service-Dominant (S-D) logic suggests mutual strategic benefit for all actors of the value network (Vargo & Lusch 2016). However, theoretical reasoning lacks empirical validation of S-D logic implications for performance indicators as well as customer experience. READ MORE

  3. 2. The effect of rhetoric in personal selling : An observational study of how IKEA uses rhetoric in their sales interactions

    University essay from IHH, Marketing and Logistics

    Author : Sara Hellsten; Maria Lidgren; [2011]
    Keywords : Rhetoric; Personal Selling; IKEA Jönköping; Trust; Credibility; Persuasion; Attitude; Product Knowledge; Add-on sales;

    Abstract : Background: Rhetoric can be traced back to antiquity and is today a well used tool within marketing and persuasion. Although rhetoric is said to be the art of persuasion there is a lack of research concerning rhetoric used in personal selling, even though persuasion is one of the most important aspects of personal selling. READ MORE

  4. 3. Investigating factors that can have an impact on customer loyalty : an empirical study of IKEA

    University essay from Avdelningen för ekonomi

    Author : Nana Wei; [2010]
    Keywords : customer loyalty; customer classifying; trust; commitment; communication;

    Abstract :   Title: Investigating factors that can have an impact on customer loyalty -an empirical study of IKEA     Level: thesis for Bachelor Degree in Business Administration   Author: Nana Wei 8502202-T141   Supervisor: Dr. Aihie Osarenkhoe   Date: 2010 – May   Aim: The aim of this thesis is to investigate which factors will have impact on customer’ loyalty strategy. READ MORE

  5. 4. Gaining Competitive Advantage through Customer Satisfaction, Trust and Confidence in Consideration of the Influence of Green Marketing

    University essay from Institutionen för ekonomi

    Author : Ina Landua; [2008]
    Keywords : CRM; relationship management; green marketing; eco-labeling; customer satisfaction and trust; confidence; sustainability;

    Abstract : Research Question/Purpose: Due to environmental legislation, economic influences and increasing concern about the environment among the general public, today’s businesses are becoming more committed to environmental issues. Some enterprises yet have implemented a green strategy. READ MORE

  6. 5. "Home Sweet Home" - A Controversial Thought? - A Case Study of IKEA in Japan

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Dalavan Thamhaksa; Jessica Leroux; Hiroko Yokoi; [2008]
    Keywords : ikea; culture; consumer behavior; japanese consumer behavior; adaptation; standardization; customer loyalty; marketing; globalization; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : IKEA Funabashi has overall proven itself to be successful since its establishment in Japan in 2006. They have chosen to adapt themselves to obligatory cultural aspects while still being able to standardize their products and keep what makes them special – their so-called “Swedishness”. READ MORE