Essays about: "IKEA UK"

Found 5 essays containing the words IKEA UK.

  1. 1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
    Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

    Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

  3. 2. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Johanna Stenberg; Milana Ruljova; [2021]
    Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

    Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

  4. 3. Personal service request categories and their facilitation with self-service technologies

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sabrina Dettmering; Frederik Mues; [2016]
    Keywords : Self-service technologies; personal customer service; self-service retailer; self-service industry; retail industry; IKEA; Business and Economics;

    Abstract : The purpose of this research is to identify and categorize customer’s personal service requests and to determine the extent to which these categories can be facilitated with self-service technologies (SST). Hence, this study bridges the gap between customer service and self-service. READ MORE

  5. 4. Simulation of the IKEA Distribution Centre in Peterborough, UK

    University essay from Lunds universitet/Förpackningslogistik

    Author : William Jovalli; Gregor Nalepski; [2003]
    Keywords : Capacity simulations; bottlenecks; efficiency; AutoMod; effectiveness.; Technological sciences; Teknik; Technology and Engineering;

    Abstract : Problem IKEA want to avoid building a DC with insufficient capacity, and with imbalances in the material flow, therefore they want to run simulations of the system to see if the material flow is of satisfaction. The focus of this report is aimed towards capacity simulations of the Silo, the automated high storage area. READ MORE

  6. 5. Simulating the Supply Chain with LORD

    University essay from Lunds universitet/Förpackningslogistik

    Author : Rikard Hedenblad; Marcus Ljungdahl; [2002]
    Keywords : Supply chain; LORD; Simulating; Technological sciences; Teknik; Technology and Engineering;

    Abstract : Introduction: To remain competitive, industrial organisations are continually faced with the challenges to improve product quality, reduce product development time, reduce production costs and lead-times. Increasingly, these challenges cannot be effectively met by isolated changes to specific organizational units. READ MORE