Essays about: "IKEA VIETNAM"

Showing result 1 - 5 of 6 essays containing the words IKEA VIETNAM.

  1. 1. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.

    University essay from Jönköping University/JIBS Entrepreneurship Centre

    Author : Vy Nguyen; Nhu Nguyen; [2022]
    Keywords : IKEA; product values; social value; aesthetic values; functional values; consumption value; customer perception.;

    Abstract : Background:  In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. READ MORE

  2. 2. How do supply companies perceive customer company’s Ethical Trading practice?: A study on the case of IKEA's code of conduct in Vietnam

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Jungmin Han; [2016-01-08]
    Keywords : CSR; Ethical trading; IKEA; IWAY code of conduct; sensemaking; normative and strategic CSR;

    Abstract : This study explores ethical trading practices in Vietnam. Ethical trading is considered to be a major part of corporate social responsibility (CSR) and emerged partly as a response to anti globalization and anti corporate sentiment especially for multinational companies. READ MORE

  3. 3. The potential of Swedish furniture companies in Vietnam : How Vietnamese consumers perceive the product values of Swedish furniture

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Thi Phuong Lan Dinh; Jonas Karlsson; [2012]
    Keywords : Sweden; Vietnam; Furniture; Product Values; Consumer Perception;

    Abstract : Introduction: Swedish furniture companies have been quite successful in many parts of the world recently, with IKEA being a famous example of that. Meanwhile, Vietnam has one of the fastest-growing economies in South East Asia. However, there has not been any Swedish furniture company established on the Vietnamese market so far. READ MORE

  4. 4. Sustainable Corporate Social Responsibility & Innovation through Partnership Development and Continuous Communication: A case study of IKEA Trading Area South East Asia (TASEA) and its Vietnamese Suppliers

    University essay from Göteborgs universitet/Graduate School

    Author : Nalina Bhuthongkum; Gunnar Páll Ólafsson; [2009-08-24T11:40:15Z]
    Keywords : Corporate Social Responsibility; Corporate Social Innovation; Ethical Trade; Strategic Management; Business Linkages; Management Systems; Sustainability and Developing Countries.;

    Abstract : Due to pressures from consumers and activists, multinational retailers are assuming more responsibilities in managing their supply chains—ensuring ethical production, fair employment, elimination of child labor, and reduction of environmental destructions. Considerable resources have been invested in monitoring compliance with codes of conduct and capacity building among suppliers and sub-suppliers in order to maintain sustainable value chains. READ MORE

  5. 5. Exploring the Benefits of Implementing CSR Practices: from a Supplier Perspective -A case study of IKEA and its Vietnamese Suppliers

    University essay from Göteborgs universitet/Graduate School

    Author : Yifan Zhang; Carl Johan Hed; [2009-08-24T11:59:24Z]
    Keywords : Corporate social responsibility; supply chain; policy implementation; supplier benefits; social and environmental conditions; Vietnam;

    Abstract : As a growing number of corporations today show concern to sustainable development and non-financial performance indicators, corporate social responsibility (CSR) is no longer viewed as an upsetting burden or merely a tactic to improve corporate brand image. While studies on various impacts of CSR are prevalent in both academia and the business world, few scholars and practitioners chose to look into this issue from a supplier perspective. READ MORE