Essays about: "IKEA and competitors"

Showing result 1 - 5 of 8 essays containing the words IKEA and competitors.

1. 1. Understanding the Management Control System Used by Hybrid Companies : A Case Study of IKEA and MIO.

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Laury Chaussée; Marine Foray; [2018]
   Keywords : Hybrid companies; management control; Porter theory; pure strategy; tight control; furniture industry; IKEA; MIO;

   Abstract : Due to the globalization, companies have to review their strategy permanently. In the same way, they need to choose the right management control system which will be in line with their strategy. Recent research has been made and it was highlighted that new strategies have been created to face up to the globalization and stay competitive. READ MORE

3. 2. Foreign Market Entry Strategy & International Franchising : Doing Business in Morocco

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Rania Akhsassi; [2014]
   Keywords : Entry strategy; Foreign markets; Franchising; Moroccan market; IKEA; Globalization; entry mode; PESTEL analysis; Cultural distance; entry mode influencers; global markets;

   Abstract : Today’s market environment is increasingly growing due to the economical globalization; with international trade, financial transfers and foreign direct investments the economy is becoming highly interconnected. The advances in communication and transportation technology combined with free-market ideology, have given products and services remarkable mobility. READ MORE

4. 3. Exploring Coopetition in Single Firm and Its Contribution to Service Management : A case study in Red Star Macalline and IKEA China

   University essay from Företagsekonomi

   Author : Shuai Hao; Limin Chen; [2012]
   Keywords : coopetition;

   Abstract : Background: In the contemporary economy, companies increasingly cooperate withtheir competitors to create competitive advantages through knowledge creation andabsorption, broad resource pool, reduced risks and uncertainties, and better productsand services for consumers. This situation is termed as coopetition which refers tofirms simultaneously competing and cooperating with each other. READ MORE

5. 4. Stakeholder management in a multicultural environment : A case-study of a global retailer entering the Russian Market

   University essay from Handelshögskolan vid Umeå universitet

   Author : Dinara Izmaylova; Federica Zuccon; [2011]
   Keywords : stakeholder management; internationalization; cross-cultural management; global retailer;

   Abstract : Nowadays, an increasing number of global retailers such as IKEA, Carrefour and Auchan, are expanding their business internationally: internationalization is seen as a way to face competitors as well as to enhance position on the market. In particular, emerging markets are becoming a fertile field for investing resources due to their fast economic development and growing disposable income of the local population. READ MORE

6. 5. "Home Sweet Home" - A Controversial Thought? - A Case Study of IKEA in Japan

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Dalavan Thamhaksa; Jessica Leroux; Hiroko Yokoi; [2008]
   Keywords : ikea; culture; consumer behavior; japanese consumer behavior; adaptation; standardization; customer loyalty; marketing; globalization; Management of enterprises; Företagsledning; management; Business and Economics;

   Abstract : IKEA Funabashi has overall proven itself to be successful since its establishment in Japan in 2006. They have chosen to adapt themselves to obligatory cultural aspects while still being able to standardize their products and keep what makes them special – their so-called “Swedishness”. READ MORE